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Key Definitions

Key Definitions
Advocacy when speakers actively endorse a cause, policy or idea to bolster additional support from others.

Athenian democracy was founded on the principle that power should reside in the citizenry rather than a small group of elites.

Computer-mediated communication is the transmission of messages across networks such as bulletin boards and the internet.

Democratic Oligarchy is early form of Roman government in which the citizenry is allowed to vote on legislation and elect officials in popular assembly but the final power resides in the Senate which is comprised of several hundreds of prior officials.

Dyad is two individuals.

Intercultural communication examines the role of cultural practices and beliefs on communication.

Interpersonal communication is communication between two people.

Intrapersonal communication is communication in which there is one person.

Small group communication involves at least three individuals and can range up to twelve.

Marketplace of Ideas claims that if everyone puts out their ideas the best ideas will win out and the weak ideas will not survive.

Mass-mediated communication is the broadcast of messages in which the speaker is not actually present in front of the audience.

Oral tradition is the vocal transmission of information between people from generation to generation.

Organizational communication is the context in which messages go up and down hierarchies. Politics is the authoritative allocation of scarce resources and values.

Public speaking is the use of rhetoric in front of an audience; involving invention, arrangement, style, memory, and delivery.

Rhetoric is generally known as the art of using discourse to persuade people.

Sophists were traveling public speaking teachers that were paid for their services which included: public performance, speech writing and instruction in argumentation and style.