Quotations
Quotations
Using a quotation from a well-known figure, or using a quotation from a lesser-known figure if the quotation is particularly suitable for your speech topic, is a common introductory technique. When you quote that well-known figure, you are, in a sense, borrowing some of that person’s credibility for your speech, enhancing your credibility with the audience. Even when you use a less than well-known figure, the quotation can be effective if it nicely sets up your speech topic and is something to which your audience can relate.
Be careful with quotations, however. First, just using the quotation is not sufficient. You need to place the quotation in the context of your speech (as well as meet the other required functions of an introduction, of course). Second, it is easy to fall into a bad (and somewhat lazy) habit of simply finding a quotation and using it to start every speech. Third, simply using a quotation is no guarantee that your audience will find that quotation interesting or apt for the speech, and may also find the author of the quotation to be lacking in credibility—or your audience may simply not like the author of the quotation.
In his farewell address, former President Ronald Reagan utilized a very short quotation to emphasize his feelings upon leaving office. “People ask how I feel about leaving. And the fact is, "parting is such sweet sorrow." The sweet part is California and the ranch and freedom. The sorrow—the goodbyes, of course, and leaving this beautiful place.”12
