Do Not Present Any New Information
Do Not Present Any New Information
While it is important to present your appeal and any call to action in the conclusion, it is also important to NOT present new information in your conclusion. Remember: One of the functions of the conclusion is to prepare the audience for the end of the speech. If all of the sudden you present a new argument, new information, or a new point, you will confuse your audience.
If you present new information in the conclusion, you will also lose the ability to integrate this information with the rest of the speech. Remember that all elements of the speech need to flow together. New ideas at the very end of the speech will not enhance the flow of the speech. Additionally, because you are just now bringing in this information at the end of the speech, you will have no or very little time to develop these ideas, or to provide supporting information and documentation for these ideas.
