II. The “Five Layers” of Audience Analysis
The “Five Layers” of Audience Analysis
No matter which of the above inquiry methods you choose to do your audience analysis, you will, at some point, need to direct your attention to the five “layers” of audience analysis. These are the five layers through which you will learn to better appreciate your audience. Let’s now examine these layers and understand the variables and constraints you should use to estimate your audience’s information requirements.
