2. Decision-making
2. Decision-making
Members of different cultures arrive at decision-making in different ways. These ways can be described as faith, fact, and feeling. The person who acts on the basis of faith is using a belief system which can be a religion or political ideology. Presenting facts in your speech that do not reflect religious or political beliefs can be a waste of time. His or her faith operates independently from facts. People who believe in facts want to see evidence to support your position. They can be the most predictable to persuade. People tend to accept scientific evidence rather than question or reject it. And finally, people who believe in feelings are the most common throughout the world. These are the people who “go with their gut instincts.” If they think that you are a credible speaker, and they develop a “liking” for you, chances are you can influence their decision-making process.
